Marketing Project

Developed a global marketing plan for Rhode Skin’s expansion into the Spanish beauty market, focused on Gen Z consumer behavior, influencer marketing, and culturally localized brand positioning. This project explored Spain’s skincare industry, consumer trends, competitive landscape, and digital marketing environment to create a strategic market entry plan aligned with Rhode’s minimalist luxury branding. The campaign included target persona development, SWOT analysis, product localization, social media strategy, pricing and distribution recommendations, and integrated advertising concepts designed to strengthen brand awareness and consumer engagement within the Spanish market.